Welcome to the website of the other blog of the movie of the album of the musical of the stage play of the book of the napkin on which this whole idea was sketched out because there wasn't enough space on the original matchbook cover.

It all started with an educational blog.

(http://www.subjectlinesandbox.blogspot.com)

It's still ideal reference material for fledgling (and accomplished) marketers wishing to study the art and science of creating great email subject lines.

And you're always welcome there - any time.

However, sometimes it can all get a bit too serious. So here's the antidote.

Welcome to the Subject Line Sandpit.

Here, we're looking at the lighter side of email marketing - most notably spam, crap subject lines, and some rather startling sender names lurking in the "From" column.

So if there's too much seriousness in your life, feel free to drop by the blog at http://www.subjectlinesandpit.blogspot.com for a daily dose of subject line stupidity and silly storylines.

Recently, for example, the narrator and his new butler Santa Claus - yes, that Santa Claus - were adrift in icy North Atlantic waters not too far from a fairly famous iceberg ... and trying very hard to avoid Celine Dion and yet another rendition of her most famous nautical disaster movie theme song.

Why?

Well, amongst all the other subject lines that appeared in the ol'inbox one day, this one stood out: "Christmas In August!" Add to that a beach house filled with perfect Russian wives from many, many previous spam emails, a grass roof that didn't quite support the weight of a sled full of toys, its driver and all those reindeer ...

... Actually, it's probably best not to ask. Why not just visit and enjoy? (And talking of enjoyment, so far those perfect Russian wives have figured out 863 different ways of cooking reindeer, all of them totally delicious.)

But since you're here right now, here's a free pass to The Spam Museum - enjoy your stay there, and don't forget to stop by the cafeteria and gift shop.

All the best to you,

PS: Talking of Christmas, here's a couple of semi-seasonal freebie goodies for you to download, enjoy and pass on to friends, relatives, acquaintances and perhaps even your enemies:

Right click here and "Save As ... " for the PDF (321KB) version of "The Bagpipe Saga", the only logical way to recycle crap subject lines.

It's a tale of greed ... cloning ... bizarre sexual practices ... and ... er ... bagpipes.

It's also the first in the series of Subject Line Sagas, which definitely makes it a collector's item.

And if you don't have a copy of "Bringin Da Christmas House Down" to send as an audio Christmas card yet, right click here and "Save As ... " to download it now so you can send it in time for the last emailing date before Christmas (It's only 844 KB).